Company that famously used the Beatles' "Revolution" in a 1987 TV commercial

Crossword Answer — April 23, 2026

Answer

NYT Crossword

Thursday, April 23, 2026

By Zhou Zhang and Kevin Curry

Tap a square to reveal a letter.

Or reveal one clue at a time with the Hint and Answer buttons below.

NYT Crossword Clues

Across

  1. 1"Truth be told ..."
  2. 7"___ so!" (German "I see!")
  3. 10Hoax
  4. 14Big name in skin care
  5. 15Leader whose face is shown on renminbi notes
  6. 16Ashen
  7. 17Spot for a catnap?
  8. 19Innings : baseball :: ___ : curling
  9. 20Lead-in to Geo
  10. 21Symbol of mass density
  11. 22They're noisy little buggers
  12. 24Kinkajou cousin
  13. 26Expected outcome
  14. 27Circa
  15. 29Experience deep affirmation, in modern lingo
  16. 33On guard
  17. 34Center
  18. 35Opus ___
  19. 36Follower of open or closed, sartorially
  20. 37Spaghetti-strapped tops, informally
  21. 38Pass (out)
  22. 39Reaction to a sock
  23. 40Tasty item that, paradoxically, can have "ugh" in the middle
  24. 41Queen's collaborator on the 1981 hit "Under Pressure"
  25. 42What the "Music City Miracle" and the "Immaculate Reception" took place in
  26. 44Alternative to bow ties
  27. 45It might follow "ye"
  28. 46"___ days are gone"
  29. 48Test release?
  30. 51Qt. or pt.
  31. 52G.I. entertainers
  32. 55Trawling, say
  33. 56When many rainbows appear
  34. 59Like some chances
  35. 60Steering aid
  36. 61Sign on a restroom door
  37. 62Ryan Gosling and Simu Liu, in Greta Gerwig's "Barbie"
  38. 63Science guy Bill
  39. 64Ring combo

Down

  1. 1Babe in the woods
  2. 2Adidas competitor
  3. 3*Material for a sidewalk
  4. 4Media exec Sarandos
  5. 5"You game?"
  6. 6*To a degree
  7. 7"Why ___ even here?"
  8. 8It might come after trig
  9. 9*Lack of pulchritude
  10. 10Pickle portions
  11. 11Something that's kept in the family ... or a hint to making sense of three pairs of answers in this puzzle
  12. 12Alan of "M*A*S*H"
  13. 13State of a playroom, often
  14. 18Lush
  15. 23Young stud
  16. 24Bungee jumping necessity
  17. 25"Assuming there's no other option for me ..."
  18. 27Withdrawn
  19. 28*Choice cut
  20. 30Go over for publication
  21. 31Start of a counting rhyme
  22. 32Company that famously used the Beatles' "Revolution" in a 1987 TV commercial
  23. 33Lots and lots
  24. 34Thick locks
  25. 37*Supermarket shopper's clipping
  26. 38Alternative to a cup
  27. 40Owie kissers, perhaps
  28. 41Member of a wedding party
  29. 43Twinkles
  30. 44*Sport that uses mallets
  31. 47"You ___ me worried!"
  32. 48Something to be done
  33. 49Louisiana's Grand ___ State Park
  34. 50Speak while looking up, perhaps
  35. 52Foot or stone
  36. 53Goulash, e.g.
  37. 54Really, really
  38. 57Wrath
  39. 58Weird Al's "___ to a Superhero"

Crossword clues, hints, and answers

Across

  1. 1. "Truth be told ..." — Answer: FACTIS
  2. 7. "___ so!" (German "I see!") — Answer: ACH
  3. 10. Hoax — Answer: SHAM
  4. 14. Big name in skin care — Answer: AVEENO
  5. 15. Leader whose face is shown on renminbi notes — Answer: MAO
  6. 16. Ashen — Answer: PALE
  7. 17. Spot for a catnap? — Answer: WINDOWSILL
  8. 19. Innings : baseball :: ___ : curling — Answer: ENDS
  9. 20. Lead-in to Geo — Answer: NAT
  10. 21. Symbol of mass density — Answer: RHO
  11. 22. They're noisy little buggers — Answer: CICADAS
  12. 24. Kinkajou cousin — Answer: COATI
  13. 26. Expected outcome — Answer: NORM
  14. 27. Circa — Answer: ABOUT
  15. 29. Experience deep affirmation, in modern lingo — Answer: FEELSEEN
  16. 33. On guard — Answer: ALERT
  17. 34. Center — Answer: MIDST
  18. 35. Opus ___ — Answer: DEI
  19. 36. Follower of open or closed, sartorially — Answer: TOED
  20. 37. Spaghetti-strapped tops, informally — Answer: CAMIS
  21. 38. Pass (out) — Answer: CONK
  22. 39. Reaction to a sock — Answer: OOF
  23. 40. Tasty item that, paradoxically, can have "ugh" in the middle — Answer: DONUT
  24. 41. Queen's collaborator on the 1981 hit "Under Pressure" — Answer: BOWIE
  25. 42. What the "Music City Miracle" and the "Immaculate Reception" took place in — Answer: NFLGAMES
  26. 44. Alternative to bow ties — Answer: PENNE
  27. 45. It might follow "ye" — Answer: OLDE
  28. 46. "___ days are gone" — Answer: THOSE
  29. 48. Test release? — Answer: TIMESUP
  30. 51. Qt. or pt. — Answer: AMT
  31. 52. G.I. entertainers — Answer: USO
  32. 55. Trawling, say — Answer: ASEA
  33. 56. When many rainbows appear — Answer: PRIDEMONTH
  34. 59. Like some chances — Answer: SLIM
  35. 60. Steering aid — Answer: OAR
  36. 61. Sign on a restroom door — Answer: LADIES
  37. 62. Ryan Gosling and Simu Liu, in Greta Gerwig's "Barbie" — Answer: KENS
  38. 63. Science guy Bill — Answer: NYE
  39. 64. Ring combo — Answer: ONETWO

Down

  1. 1. Babe in the woods — Answer: FAWN
  2. 2. Adidas competitor — Answer: AVIA
  3. 3. *Material for a sidewalk — Answer: CENT
  4. 4. Media exec Sarandos — Answer: TED
  5. 5. "You game?" — Answer: INOROUT
  6. 6. *To a degree — Answer: SOWHAT
  7. 7. "Why ___ even here?" — Answer: AMI
  8. 8. It might come after trig — Answer: CALC
  9. 9. *Lack of pulchritude — Answer: HOLINESS
  10. 10. Pickle portions — Answer: SPEARS
  11. 11. Something that's kept in the family ... or a hint to making sense of three pairs of answers in this puzzle — Answer: HANDMEDOWN
  12. 12. Alan of "M*A*S*H" — Answer: ALDA
  13. 13. State of a playroom, often — Answer: MESS
  14. 18. Lush — Answer: SOT
  15. 23. Young stud — Answer: COLT
  16. 24. Bungee jumping necessity — Answer: CORD
  17. 25. "Assuming there's no other option for me ..." — Answer: IFIMUST
  18. 27. Withdrawn — Answer: ALOOF
  19. 28. *Choice cut — Answer: BEEFLOMEIN
  20. 30. Go over for publication — Answer: EDIT
  21. 31. Start of a counting rhyme — Answer: EENIE
  22. 32. Company that famously used the Beatles' "Revolution" in a 1987 TV commercial — Answer: NIKE
  23. 33. Lots and lots — Answer: ATON. Hint: A whole heap, but in compact crossword form 😄
  24. 34. Thick locks — Answer: MANE
  25. 37. *Supermarket shopper's clipping — Answer: COMEUPON
  26. 38. Alternative to a cup — Answer: CONE
  27. 40. Owie kissers, perhaps — Answer: DADS
  28. 41. Member of a wedding party — Answer: BESTMAN
  29. 43. Twinkles — Answer: GLEAMS
  30. 44. *Sport that uses mallets — Answer: POMELO
  31. 47. "You ___ me worried!" — Answer: HAD
  32. 48. Something to be done — Answer: TASK
  33. 49. Louisiana's Grand ___ State Park — Answer: ISLE
  34. 50. Speak while looking up, perhaps — Answer: PRAY
  35. 52. Foot or stone — Answer: UNIT
  36. 53. Goulash, e.g. — Answer: STEW
  37. 54. Really, really — Answer: OHSO
  38. 57. Wrath — Answer: IRE. Hint: Feeling a bit fiery? 🔥
  39. 58. Weird Al's "___ to a Superhero" — Answer: ODE

The answer to “Company that famously used the Beatles' "Revolution" in a 1987 TV commercial” in the New York Times crossword is NIKE — a 4-letter word. This clue ran in the New York Times crossword on April 23, 2026, a Thursday puzzle, at 32-Down. If it's the entry standing between you and a clean grid, that's the word you need — and below you'll find why it fits, plus links to the day's other clues if more than one square is giving you trouble.

“Company that famously used the Beatles' "Revolution" in a 1987 TV commercial” answer

NIKE (4 letters)

Reveal the solution one letter at a time with the tiles above if you'd rather nudge yourself toward it than see the whole word at once. Just want it outright? The answer is NIKE.

Why the answer is NIKE

NIKE is the 4-letter solution that fits "Company that famously used the Beatles' "Revolution" in a 1987 TV commercial" in the NYT Crossword crossword on April 23, 2026 (32-Down). Use the letter tiles above if you'd rather reveal it one letter at a time.

When else has “Company that famously used the Beatles' "Revolution" in a 1987 TV commercial” appeared?

New York Times reuses clues across dates, sometimes with a different answer depending on the grid. Here's where this exact clue has shown up before, and what the answer was each time — handy if you landed here from a puzzle on another date.

April 23, 2026 (this puzzle) → NIKE. We haven't indexed an earlier appearance of this exact clue yet.

More clues from the NYT Crossword crossword on April 23, 2026

Stuck elsewhere in the grid? Here are some of the crossing and nearby clues from the same puzzle — tap any for its answer and explanation.

Want every clue in one place? The full New York Times answer list for April 23, 2026 is on that day's grid page, and today's live NYT Crossword answers are always one tap from the today page.

About the NYT Crossword

The New York Times crossword, edited by Will Shortz, is the most famous daily puzzle in the United States. It runs a 15×15 grid Monday through Saturday and a larger 21×21 grid on Sunday, and its difficulty deliberately ramps through the week: Monday is the most approachable, Saturday the toughest, with Thursday often reserved for a trick or twist like rebus squares. This page covers a Thursday puzzle. A straight-definition entry is the kind of solid mid-grid answer that anchors the trickier crossings around it. Because the NYT reuses short, crossing-friendly words regularly, seeing them once makes them easier to spot next time.

Frequently asked questions

What is the answer to “Company that famously used the Beatles' "Revolution" in a 1987 TV commercial”?

The answer is NIKE, a 4-letter word. It appeared in the New York Times crossword on April 23, 2026.

How many letters is the answer to “Company that famously used the Beatles' "Revolution" in a 1987 TV commercial”?

4 letters: NIKE.

Where did this clue appear?

In the New York Times crossword on April 23, 2026 (a Thursday puzzle), at 32-Down.

Can “Company that famously used the Beatles' "Revolution" in a 1987 TV commercial” have a different answer?

Yes — New York Times sometimes reuses a clue with a different solution to fit the grid. The answers we've recorded for each date it appeared are listed above when available.

Where can I find the rest of this day's NYT Crossword answers?

The full grid for April 23, 2026 is on the NYT Crossword answers page, with every clue and answer from that puzzle.

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